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NANODEGREE

Engage® is proud to offer New Zealand's first ever educational course on effective advocacy - the Government Relations Nanodegree.

Overview

Whether you’re looking to start a career in government relations, hone your existing skills, or widen your knowledge to score that big promotion, the Government Relations Nanodegree will help you perfect your modern day lobbying skills for the New Zealand market.

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Delivered alongside our partner platform, Rapid Parrot, the Government Relations Nanodegree uses up-to-date case studies and modern day examples to ensure content remains relevant.

 

You will learn:

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  • how to effectively engage with government to get the results you, your organisation or your clients want

  • the machinery of government, and realities of legislation formation;

  • a variety of professional strategies you can adopt to better navigate political engagement.

 

As the first of its kind in the country, Engage’s Government Relations Nanodegree creates a minimum education standard for New Zealand’s government relations industry

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What you'll learn

Our curriculum is based on industry needs and has been shaped alongside instructional designers, stakeholders, industry professionals and customers for practical application. Delivered online through a fully digital, cloud-based host platform, the course will demonstrate you have the skills needed to excel in government relations in New Zealand.

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Curriculum outline

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  • 1. What is government?
    Where does government come from? The division of power The Legislature The Executive The Judiciary
  • 2. Understanding the NZ political system
    The History of New Zealand politics Te Tiriti o Waitangi Mixed Member Proportional General Elections (and cycles) Electorates in New Zealand
  • 3. The people who make up the political ecosystem
    Governor General The Executive (Prime Ministers, Ministers) Members of Parliament Ministerial and Parliamentary Services Officials
  • 4. What is government relations and lobbying?
    What does it mean to have a government relationship? What can I achieve through engaging with Government? What is lobbying? Having a voice that counts How can you influence decisions?
  • 5. Creating an engagement strategy
    The engagement strategy framework Understand your intent Approaching the right person Understand the value you bring Touch points
  • 6. Meeting with an MP
    Talking to the staff Setting up a date What to prepare Do your research! Finding common ground
  • 7. Getting government on your side
    How to speak to someone from government A conversation is a two-way street Presenting your case Asking questions What is your intent?
  • 8. Having an MP as a guest speaker
    Clarify the intent Know your dates Sending the invite What do you want them to do? Media and briefing
  • 9. Influencing decisions
    Trust = consistency x time Create value Soft power Engaging all sides Have a good time
  • 10. Sense checking your strategy
    What are you trying to achieve Why do you think government should help you? Government relations as part of your organisational strategy Ongoing engagement Building long term relationships
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